Guide · Search Console analysis

How do you find striking-distance queries in Search Console without a rank tracker?

Published . Updated . First published.

Striking-distance queries are queries that show your site at an average position inside a band you choose, such as 8 to 20. You can list them from Search Console alone: export the Queries table, keep the rows in that band, and rank them by impressions. The band is a rule of thumb, not a Google measure.

  • Google's help page says the report averages the topmost position your site held over impressions, and that a position number can mean different things in different situations (Google, Search Console Help, read 30 October 2026).
  • A Search Console export is truncated to 1,000 rows of representative examples, and anonymized (rare) queries are omitted from the table (Google, Search Console Help, read 30 October 2026).
  • Penlid's striking distance tool starts with a band of average position 8 to 20 inclusive and a minimum of 10 impressions, and calls striking distance a rule of thumb, not a Google measure (Penlid, striking distance tool, read 30 October 2026).

What counts as a striking-distance query?

A striking-distance query is one whose average position in Search Console falls inside a band, below your best positions, that you choose yourself. Penlid's striking distance tool calls the idea a rule of thumb and not a Google measure; the Google pages we read do not use the term, and Search Console lists these rows as queries. The tool starts with a band of 8 to 20, both ends included, and lets you move either edge, so treat any band as a setting: pick one, write it down and reuse it.

The tool's three settings and what its page says about each
SettingDefaultWhat the page says
Band starts at position8Both ends count, so a query at 8.0 is in the band
Band ends at position20A position of 20.4 is outside a band that ends at 20
Minimum impressions10A judgment call, not a statistical bound

Do not read the band as page 2. Google's position page offers several explanations for a position value of 11, and one of them reads it could mean first item on page 2, so we describe the band by position numbers and not by pages.

How do you list striking-distance queries from Search Console alone?

You list them by exporting the Queries table from the Performance report and keeping the rows whose average position sits inside your band, in a spreadsheet or with the free striking distance tool. The first three steps follow the tool page's instructions:

  1. Pick the dates. Choose your property, open Performance, then Search results, and set a date range. A longer range gives each query more impressions to average over, but it blurs any movement inside the range.
  2. Show the metrics. On the Queries tab, switch on Clicks, Impressions, CTR and Average position by clicking each metric's tile above the chart.
  3. Export. Use the Export button, then Download CSV, and keep the ZIP or its Queries file.
  4. Filter and sort. Keep the rows whose position is inside your band and whose impressions reach your minimum, then sort by impressions, largest first. In a spreadsheet that is two filters and a sort (our method, not a Google procedure).

The tool does this in your browser with no upload and writes every listed query to a CSV. It does not read a table that has a Page column as well as a Query column, because positions cannot be added up by query.

Average position is an average over impressions, not a single rank

Average position is an average over impressions, not a single rank, because Google builds it from the topmost position a link to your site held each time it appeared. Its definition turns on the topmost position occupied by a link to your property or page, and Google adds that a position number can mean different things in different situations. Results also vary by searcher, since they are specific to the time, place, device, and recent history of the person searching.

By a rank tracker we mean a tool that checks a list of queries you supply. The Queries table instead lists the queries that actually showed your site, with Google's own impression and click counts, but it cannot show the spread of positions behind each average, so treat the list as places to look and not as ranks to report. That comparison is our reading; we did not test any tracker.

What does a Search Console export leave out?

A Search Console export leaves out the rows beyond its 1,000-row cap and the rare queries Google omits for privacy, so a list built from it can miss queries you care about. Google's export page says Data is truncated to 1,000 rows of representative examples of your data, and its dimensions page says Search Console stores and shows only the most important data rows. Its troubleshooting page adds that, because the table shows at most 1,000 rows, some rare or long-tail rows might be omitted from the table. None of the three pages says how the kept rows are picked, so we cannot say whether a query with many impressions and few clicks, the kind this list looks for, would be among them.

Anonymized queries are a second gap: Google says anonymized (rare) results are omitted from the table, although the chart totals count them unless a query filter is applied, and the guide to how much of your traffic is in anonymized queries covers how to measure that. A report filtered to part of the site, such as a country, a device or a page folder, is its own table of up to 1,000 rows; for ways past the cap, see the guide to the 1,000-row export limit.

How do you choose which striking-distance queries to work on first?

Start with the queries that have the most impressions in your band, because your site was shown for them most often, then run three checks before you spend time on any of them:

  • Brand. Google says Branded queries typically lead to higher-ranking pages from your site, and the tool's page notes that separating them often changes what a position or a CTR means; the guide to splitting branded from non-branded queries shows how.
  • Page. Click the query, then open the Pages tab: Google says View the Pages tab to see which URLs were shown. Google also attributes click, impression and position data to the canonical URL, so the page you find may not be the address you expected. If two of your pages show for one query, see how to detect keyword cannibalization.
  • CTR. Google lists a common use of the Queries dimension as to find queries with high impressions and low CTR for opportunities. What counts as low depends on your own results and not on an industry average; see why to use your own CTR-by-position curve, and the free CTR gap tool builds one from the same file.

Google's common-tasks page also says to focus more on trends in impressions and clicks than on position alone. After you edit a page, a query that moves has moved after the edit, which is timing evidence and not proof the edit did it. Google frames a check of page changes as a way to confirm whether your improvement in Search maps closely in timing to your site changes. The guide to telling whether a content update worked explains our own method, which compares a page with untouched pages and is still timing evidence rather than proof, and the free did it work tool runs it on a Search Console export of your pages.

Example (illustrative numbers)

These queries and counts are invented to show the arithmetic; they are not data from any site. A site exports its Queries table for 90 days and gets exactly 1,000 rows. It uses the tool's defaults: a band of 8 to 20 and a minimum of 10 impressions. Seven of the 1,000 rows are shown.

Seven rows from an invented Queries export, and what the default settings do with each
QueryAverage positionImpressionsClicksCTRIn the list?
kayak paddle length9.46,200931.5%Yes
kayak paddle size chart12.14,150832.0%Yes
how to choose a kayak paddle15.83,300331.0%Yes
carbon kayak paddle18.61,250151.2%Yes
kayak paddle7.99,8003924.0%No, 7.9 is under 8
kayak paddle weight20.12,700140.5%No, 20.1 is over 20
kayak paddle leash11.0800.0%No, 8 impressions is under 10

CTR is clicks divided by impressions, worked out from the two counts: 93 ÷ 6,200 = 1.5%, 83 ÷ 4,150 = 2.0%, 33 ÷ 3,300 = 1.0% and 15 ÷ 1,250 = 1.2%. The last row sits inside the band but has only 8 impressions, so the tool counts it and leaves it off the list.

The four listed queries add up to 6,200 + 4,150 + 3,300 + 1,250 = 14,900 impressions. Ranked by impressions, the first holds 6,200 ÷ 14,900 = 41.6% of them, and the others hold 27.9%, 22.1% and 8.4%. Because the table has exactly 1,000 rows, the tool also warns that it may have been cut.

Averages hide spread. A query averaging position 12 over 1,200 impressions might have had 700 of them at position 2 and 500 at position 26: (700 × 2 + 500 × 26) ÷ 1,200 = (1,400 + 13,000) ÷ 1,200 = 14,400 ÷ 1,200 = 12. The same average could also come from 1,200 impressions that all sat near 12, and the export cannot tell the two apart.

What this cannot tell you

  • A position is an average over the whole date range. A query that climbed or fell during the range shows a position in the middle, and the export holds only the average, so it cannot say how positions were spread.
  • The list can miss queries. Google says some rare or long-tail rows might be omitted and the pages we read do not say how the kept rows are picked, so read a list from a table of exactly 1,000 rows as possibly incomplete.
  • A band is not a forecast. A query in the band is not promised to move, a query outside it may be worth the work, and the 10-impression minimum is a judgment call, not a statistical bound.
  • Queries are not pages. The export has no page column, so two pages ranking for one query, or a page that changed during the range, cannot be seen in it.

Questions people also ask

What are striking distance keywords?

They are search queries that already show your site, but at an average position below your best results, inside a band you pick yourself, such as 8 to 20. Search Console reports them only as queries, and the tool page describes striking distance as a rule of thumb.

What position range counts as striking distance?

No Google page we read sets a range. Penlid's tool begins at 8 and stops at 20, counting both ends, and lets you move either edge. Keep the range fixed between exports, because two lists built with different bands differ partly because of the bands.

Do you need a rank tracker to find striking distance keywords?

Not for a first list. The Queries table already carries average position, impressions, clicks and CTR for queries that showed your site, and a spreadsheet filter or the free tool narrows it to your band. What you will not get is the spread behind each average, so the result shows where to look, not where a query ranks.

How many impressions should a striking distance query have?

No Google page we read gives a threshold. Penlid's tool lists a query only with at least 10 impressions and calls that figure a judgment call, since an average over a handful of impressions says very little. A higher minimum gives a shorter list whose averages rest on more impressions; note the number you used so a later list follows the same rule.

Sources

  1. Striking distance queries from your Search Console export, Penlid, read 30 October 2026.
  2. What are impressions, position, and clicks?, Google, Search Console Help, read 30 October 2026. it could mean first item on page 2 the topmost position occupied by a link to your property or page a position number can mean different things in different situations
  3. Performance report (Search results): Overview and basic setup, Google, Search Console Help, read 30 October 2026. specific to the time, place, device, and recent history of the person searching
  4. Export data directly from a Search Console report, Google, Search Console Help, read 30 October 2026. Data is truncated to 1,000 rows of representative examples of your data
  5. Performance report (Search results): Dimensions and data groupings, Google, Search Console Help, read 30 October 2026. Search Console stores and shows only the most important data rows to find queries with high impressions and low CTR for opportunities
  6. Performance report (Search results): Troubleshooting data discrepancies, Google, Search Console Help, read 30 October 2026. anonymized (rare) results are omitted from the table some rare or long-tail rows might be omitted from the table
  7. Introducing the branded queries filter in Search Console, Google, Search Central Blog, posted 20 November 2025 and updated 11 March 2026, read 30 October 2026. Branded queries typically lead to higher-ranking pages from your site
  8. Performance report (Search results): Common tasks and use cases, Google, Search Console Help, read 30 October 2026. View the Pages tab to see which URLs were shown focus more on trends in impressions and clicks than on position alone confirm whether your improvement in Search maps closely in timing to your site changes

About this guide

Who: Penlid builds the tools these guides use.

How: Drafted with Claude, Anthropic's AI model. A second pass re-read every source and checked each number, quote and policy statement against it on 30 October 2026.

Why: To help you measure content and search changes honestly.